test market

test market
марк. пробный рынок (рынок ограниченного масштаба, напр., один город или район, на котором производятся пробные выступления рекламного или маркетингового характера для определения степени эффективности новых идей, изучения реакции на новые товары и т. п.)

test-market sales — продажи на пробном рынке

Syn:
See:
* * *
пробный рынок
* * *
Реклама
пробный рынок
рынок ограниченного масштаба, на котором проводятся пробные выступления рекламного характера для определения степени эффективности новых идей, изучения реакции на новые товары

Англо-русский экономический словарь.

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Смотреть что такое "test market" в других словарях:

  • test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in …   Financial and business terms

  • test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… …   Financial and business terms

  • test-market — / test ˌmɔ:kɪt/ verb ♦ to test market a product to show samples of a product in a market to see if it will sell well ● We are test marketing the toothpaste in Scotland …   Marketing dictionary in english

  • Test-market — Test mark et, v. t. to market (a product) in a limited area for a period of time to determine the probable demand. [PJC] …   The Collaborative International Dictionary of English

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * testˈ market transitive verb To offer (a product) for sale in order to test demand,… …   Useful english dictionary

  • test-market — [test′mär΄kit] vt. to test potential sales of (a product) by offering it in a limited number of small markets …   English World dictionary

  • Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability …   Wikipedia

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * …   Universalium

  • test-market — transitive verb Date: 1953 to subject (a product) to trial in a limited market …   New Collegiate Dictionary

  • market test — ➔ test1 * * * Ⅰ. market test UK US noun [C] MARKETING ► a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if …   Financial and business terms

  • test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% …   Financial and business terms


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